{"id":396,"date":"2017-04-18T08:29:48","date_gmt":"2017-04-18T01:29:48","guid":{"rendered":"http:\/\/vannamit.com\/?p=396"},"modified":"2017-04-18T08:29:48","modified_gmt":"2017-04-18T01:29:48","slug":"tang-diem-chat-luong-trong-quang-cao-google-adwords","status":"publish","type":"post","link":"https:\/\/khowordpress.com\/vannamit\/tang-diem-chat-luong-trong-quang-cao-google-adwords\/","title":{"rendered":"T\u0103ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng trong qu\u1ea3ng c\u00e1o google adwords"},"content":{"rendered":"

H\u00f4m nay Vannamit.com\u00a0s\u1ebd l\u00e0m r\u00f5 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng(Quality Score) l\u00e0 g\u00ec ? t\u1ea1i sao c\u1ea7n t\u0103ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng<\/a>? v\u00e0 c\u00e1ch n\u00e2ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

\u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng trong qu\u1ea3ng c\u00e1o adwords l\u00e0 g\u00ec?<\/strong><\/h2>\n

\u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c t\u00ednh m\u1ed7i khi t\u1eeb kho\u00e1 c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi truy v\u1ea5n t\u00ecm ki\u1ebfm \u2014 ngh\u0129a l\u00e0 m\u1ed7i khi t\u1eeb kho\u00e1 c\u1ee7a b\u1ea1n c\u00f3 ti\u1ec1m n\u0103ng \u0111\u1ec3 k\u00edch ho\u1ea1t qu\u1ea3ng c\u00e1o. \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo m\u1ed9t s\u1ed1 c\u00e1ch kh\u00e1c nhau, bao g\u1ed3m:<\/p>\n

– \u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) th\u1ef1c t\u1ebf c\u1ee7a t\u1eeb kho\u00e1<\/p>\n

-\u01af\u1edbc t\u00ednh gi\u00e1 th\u1ea7u trang \u0111\u1ea7u ti\u00ean m\u00e0 b\u1ea1n th\u1ea5y trong t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o google<\/strong> c\u1ee7a m\u00ecnh<\/p>\n

– X\u00e1c \u0111\u1ecbnh xem t\u1eeb kho\u00e1 c\u00f3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n tham gia \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o x\u1ea3y ra khi ng\u01b0\u1eddi d\u00f9ng nh\u1eadp truy v\u1ea5n t\u00ecm ki\u1ebfm v\u00e0o hay kh\u00f4ng<\/p>\n

– \u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c qu\u1ea3ng c\u00e1o <\/strong>tr\u00ean google<\/strong> s\u1ebd \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao nh\u01b0 th\u1ebf n\u00e0o<\/p>\n

*** N\u00f3i chung, \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng c\u00e0ng cao, chi ph\u00ed c\u00e0ng th\u1ea5p v\u00e0 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00e0ng t\u1ed1t.<\/p>\n

\u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn b\u1ea1n<\/strong>?<\/strong><\/h2>\n

Nh\u01b0 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, ch\u00fang t\u00f4i t\u00ednh \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng m\u1ed7i khi c\u00f3 ai \u0111\u00f3 th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm m\u1ed9t trong c\u00e1c t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n. Sau \u0111\u00f3, \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng theo m\u1ed9t s\u1ed1 c\u00e1ch kh\u00e1c nhau, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u sau \u0111\u00e2y trong t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n:<\/p>\n

–Kh\u1ea3 n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n cho \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o<\/strong> google adwords<\/strong>: \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n s\u1ebd gi\u00fap t\u1eeb kh\u00f3a tham gia \u0111\u1ea5u gi\u00e1 qu\u1ea3ng c\u00e1o d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 r\u1ebb h\u01a1n.<\/p>\n

– Gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) th\u1ef1c t\u1ebf c\u1ee7a t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n<\/strong>: \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n d\u1eabn \u0111\u1ebfn CPC th\u1ea5p h\u01a1n. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n tr\u1ea3 \u00edt h\u01a1n cho m\u1ed7i nh\u1ea5p chu\u1ed9t khi t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n c\u00f3 \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n.<\/p>\n

– \u01af\u1edbc t\u00ednh gi\u00e1 th\u1ea7u trang \u0111\u1ea7u ti\u00ean c\u1ee7a t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n<\/strong>: \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n d\u1eabn \u0111\u1ebfn \u01b0\u1edbc t\u00ednh gi\u00e1 th\u1ea7u trang \u0111\u1ea7u ti\u00ean th\u1ea5p h\u01a1n. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 qu\u1ea3ng c\u00e1o <\/strong>adwords<\/strong> c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb tr\u00ean trang \u0111\u1ea7u ti\u00ean c\u1ee7a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm d\u1ec5 d\u00e0ng h\u01a1n khi t\u1eeb kh\u00f3a c\u00f3 \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n.<\/p>\n

– \u01af\u1edbc t\u00ednh gi\u00e1 th\u1ea7u \u0111\u1ea7u trang c\u1ee7a t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n<\/strong>: \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n d\u1eabn \u0111\u1ebfn \u01b0\u1edbc t\u00ednh gi\u00e1 th\u1ea7u \u0111\u1ea7u trang th\u1ea5p h\u01a1n. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 qu\u1ea3ng c\u00e1o\u00a0<\/strong>google<\/strong> c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb v\u1ec1 ph\u00eda \u0111\u1ea7u trang d\u1ec5 d\u00e0ng h\u01a1n khi t\u1eeb kh\u00f3a c\u00f3 \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n.<\/p>\n

– V\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o<\/strong>: \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n d\u1eabn \u0111\u1ebfn v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o cao h\u01a1n. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 qu\u1ea3ng c\u00e1o <\/strong>google adwords<\/strong> c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb cao h\u01a1n tr\u00ean trang khi t\u1eeb kh\u00f3a c\u00f3 \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n.<\/p>\n

C\u00f4ng th\u1ee9c \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng<\/strong><\/p>\n

C\u00f4ng th\u1ee9c t\u00ednh \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c nhau tu\u1ef3 thu\u1ed9c v\u00e0o vi\u1ec7c \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u1ea3ng c\u00e1o tr\u00ean Google<\/strong> v\u00e0 M\u1ea1ng T\u00ecm ki\u1ebfm ho\u1eb7c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u1ea3ng c\u00e1o tr\u00ean M\u1ea1ng Hi\u1ec3n th\u1ecb.<\/p>\n

I.\u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng cho <\/strong>qu\u1ea3ng c\u00e1o adwords v\u00e0 M\u1ea1ng T\u00ecm ki\u1ebfm<\/strong><\/h2>\n

\u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng cho Google v\u00e0 M\u1ea1ng T\u00ecm ki\u1ebfm c\u00f3 c\u00e1c \u0111i\u1ec3m c\u1ed1t l\u00f5i sau:<\/p>\n

– T\u1ef7 l\u1ec7 nh\u1ea5p (CTR) trong qu\u00e1 kh\u1ee9 c\u1ee7a t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n<\/strong>: T\u1ea7n su\u1ea5t t\u1eeb kh\u00f3a \u0111\u00f3 \u0111\u00e3 d\u1eabn \u0111\u1ebfn nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n<\/p>\n

– CTR trong qu\u00e1 kh\u1ee9 c\u1ee7a URL hi\u1ec3n th\u1ecb c\u1ee7a b\u1ea1n<\/strong>: T\u1ea7n su\u1ea5t b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nh\u1ea5p chu\u1ed9t v\u1edbi URL hi\u1ec3n th\u1ecb c\u1ee7a m\u00ecnh<\/p>\n

– L\u1ecbch s\u1eed t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n<\/strong>: CTR t\u1ed5ng th\u1ec3 c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c qu\u1ea3ng c\u00e1o v\u00e0 t\u1eeb kh\u00f3a trong t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o google<\/strong> c\u1ee7a b\u1ea1n<\/p>\n

– Ch\u1ea5t l\u01b0\u1ee3ng trang \u0111\u00edch c\u1ee7a b\u1ea1n<\/strong>: Trang c\u1ee7a b\u1ea1n c\u00f3 li\u00ean quan, r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng nh\u01b0 th\u1ebf n\u00e0o<\/p>\n

– M\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a t\u1eeb kh\u00f3a\/qu\u1ea3ng c\u00e1o<\/strong>: T\u1eeb kh\u00f3a c\u00f3 li\u00ean quan nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn qu\u1ea3ng c\u00e1o <\/strong>adwords<\/strong> c\u1ee7a b\u1ea1n<\/p>\n

– M\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a t\u1eeb kh\u00f3a\/t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n<\/strong>: T\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n c\u00f3 li\u00ean quan nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn th\u00f4ng tin m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm<\/p>\n

– Hi\u1ec7u su\u1ea5t \u0111\u1ecba l\u00fd<\/strong>: T\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n \u0111\u00e3 th\u00e0nh c\u00f4ng nh\u01b0 th\u1ebf n\u00e0o trong c\u00e1c v\u00f9ng m\u00e0 b\u1ea1n nh\u1eafm m\u1ee5c ti\u00eau<\/p>\n

– Hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n tr\u00ean trang web<\/strong>: Qu\u1ea3ng c\u00e1o <\/strong>google adwords<\/strong> c\u1ee7a b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o tr\u00ean trang web n\u00e0y v\u00e0 trang web t\u01b0\u01a1ng t\u1ef1 (n\u1ebfu b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau M\u1ea1ng hi\u1ec3n th\u1ecb)<\/p>\n

*** L\u01b0u \u00fd r\u1eb1ng c\u00f3 nhi\u1ec1u bi\u1ebfn th\u1ec3 h\u01a1i kh\u00e1c v\u1edbi c\u00f4ng th\u1ee9c \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng khi \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o <\/strong>tr\u00ean google<\/strong> v\u00e0 gi\u00e1 th\u1ea7u trang \u0111\u1ea7u ti\u00ean:<\/p>\n

-\u0110\u1ec3 t\u00ednh v\u1ecb tr\u00ed c\u1ee7a qu\u1ea3ng c\u00e1o\u00a0<\/strong>google<\/strong> \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau theo t\u1eeb kho\u00e1, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a trang \u0111\u00edch kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1. Ngo\u00e0i ra, khi t\u00ednh v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o tr\u00ean v\u1ecb tr\u00ed c\u1ee7a M\u1ea1ng T\u00ecm ki\u1ebfm, \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd xem x\u00e9t CTR tr\u00ean v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 \u0111\u00f3 ngo\u00e0i CTR tr\u00ean Google.<\/p>\n

– \u0110\u1ec3 t\u00ednh gi\u00e1 th\u1ea7u trang \u0111\u1ea7u ti\u00ean, \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd kh\u00f4ng xem x\u00e9t qu\u1ea3ng c\u00e1o ho\u1eb7c truy v\u1ea5n t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u00ec \u01b0\u1edbc t\u00ednh n\u00e0y s\u1ebd xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng s\u1ed1 li\u1ec7u trong t\u00e0i kho\u1ea3n l\u00e0m qu\u1ea3ng c\u00e1o google adwords<\/strong> c\u1ee7a b\u1ea1n v\u00e0 kh\u00f4ng thay \u0111\u1ed5i \u0111\u1ed1i v\u1edbi m\u1ed7i truy v\u1ea5n t\u00ecm ki\u1ebfm.<\/p>\n

II. \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng cho M\u1ea1ng Hi\u1ec3n th\u1ecb<\/strong><\/h2>\n

\u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 t\u00ednh kh\u1ea3 n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n xu\u1ea5t hi\u1ec7n c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean m\u1ed9t trang web M\u1ea1ng Hi\u1ec3n th\u1ecb c\u1ee5 th\u1ec3, c\u0169ng nh\u01b0 v\u1ecb tr\u00ed c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean trang web \u0111\u00f3, bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n

– Hi\u1ec7u su\u1ea5t tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean trang web n\u00e0y v\u00e0 tr\u00ean c\u00e1c trang web t\u01b0\u01a1ng t\u1ef1<\/p>\n

– M\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a qu\u1ea3ng c\u00e1o v\u00e0 t\u1eeb kho\u00e1 trong nh\u00f3m qu\u1ea3ng c\u00e1o <\/strong>tr\u00ean google<\/strong> v\u1edbi trang web<\/p>\n

– Ch\u1ea5t l\u01b0\u1ee3ng trang \u0111\u00edch c\u1ee7a b\u1ea1n<\/p>\n

– C\u00e1c y\u1ebfu t\u1ed1 c\u00f3 li\u00ean quan kh\u00e1c<\/p>\n

\u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau theo v\u1ecb tr\u00ed c\u00f3 xu\u1ea5t hi\u1ec7n tr\u00ean m\u1ed9t trang web c\u1ee5 th\u1ec3 hay kh\u00f4ng tu\u1ef3 thu\u1ed9c v\u00e0o tu\u1ef3 ch\u1ecdn \u0111\u1eb7t gi\u00e1 th\u1ea7u c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o adwords<\/strong> .<\/p>\n

–\u00a0 Ch\u1ea5t l\u01b0\u1ee3ng trang \u0111\u00edch c\u1ee7a b\u1ea1n<\/p>\n

– CTR l\u1ecbch s\u1eed c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean trang web n\u00e0y v\u00e0 tr\u00ean c\u00e1c trang web t\u01b0\u01a1ng t\u1ef1<\/p>\n

– Ch\u1ea5t l\u01b0\u1ee3ng trang \u0111\u00edch c\u1ee7a b\u1ea1n<\/p>\n

N\u1ebfu chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1eb7t gi\u00e1 th\u1ea7u gi\u00e1 m\u1ed7i ngh\u00ecn l\u1ea7n hi\u1ec3n th\u1ecb (CPM), \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean:<\/p>\n

– Ch\u1ea5t l\u01b0\u1ee3ng trang \u0111\u00edch c\u1ee7a b\u1ea1n<\/p>\n

N\u1ebfu chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng t\u00ednh n\u0103ng \u0111\u1eb7t gi\u00e1 th\u1ea7u gi\u00e1 m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC), \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean:<\/p>\n

– CTR l\u1ecbch s\u1eed c\u1ee7a qu\u1ea3ng c\u00e1o\u00a0<\/strong>google<\/strong> trong trang web n\u00e0y v\u00e0 tr\u00ean c\u00e1c trang web t\u01b0\u01a1ng t\u1ef1<\/p>\n

– Ch\u1ea5t l\u01b0\u1ee3ng trang \u0111\u00edch c\u1ee7a b\u1ea1n<\/p>\n

V\u00e0 \u0111\u00e2y l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t .DNT h\u01b0\u1edbng d\u1eabn b\u1ea1n t\u0103ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng(Quality Score) cho m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o <\/strong>tr\u00ean google<\/strong><\/p>\n

– B\u1ea1n \u0111ang chi r\u1ea5t nhi\u1ec1u ti\u1ec1n cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o google <\/strong>adwords<\/strong> ? v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111ang n\u1eb1m tr\u00ean b\u1ea1n v\u00e0 b\u1ea1n ngh\u0129 h\u1ecd s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 b\u1ea1n mu\u1ed1n m\u00ecnh v\u01b0\u1ee3t qua h\u1ecd m\u00e0 kh\u00f4ng mu\u1ed1n b\u1ecf ra th\u00eam m\u1ed9t ch\u00fat chi ph\u00ed n\u00e0o n\u1eefa ?<\/p>\n

– B\u1ea1n hi\u1ec3u l\u1ee3i l\u00edch c\u1ee7a vi\u1ec7c t\u0103ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng (Quality Score) v\u00e0 b\u1ea1n ch\u01b0a bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u v\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng:<\/p>\n

1. Xem \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng<\/strong><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 xem c\u00e1c ph\u1ea7n tr\u00ecnh b\u00e0y v\u1ec1 \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a t\u1eeb kho\u00e1 \u1edf ba n\u01a1i: th\u1ed1ng k\u00ea t\u00e0i kho\u1ea3n, tr\u01b0\u1eddng Ph\u00e2n t\u00edch T\u1eeb kho\u00e1 v\u00e0 b\u00e1o c\u00e1o t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o adwords<\/strong> c\u1ee7a b\u1ea1n.<\/p>\n

C\u1ea3i thi\u1ec7n \u0110i\u1ec3m Ch\u1ea5t l\u01b0\u1ee3ng<\/strong><\/h2>\n

1. Ki\u1ec3m tra s\u1ef1 ph\u00f9 h\u1ee3p gi\u1eefa n\u1ed9i dung trang \u0111\u00edch v\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/strong><\/p>\n

– \u0110i\u1ec1u t\u1ed1i thi\u1ec3u quan tr\u1ecdng nh\u1ea5t l\u00e0 n\u1ed9i dung trang \u0111\u00edch c\u1ee7a b\u1ea1n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi v\u0103n b\u1ea3n v\u00e0 t\u1eeb kh\u00f3a c\u1ee7a qu\u1ea3ng c\u00e1o <\/strong>google adwords<\/strong>.<\/p>\n

– V\u00ed d\u1ee5, n\u1ebfu ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o m\u1ed9t qu\u1ea3ng c\u00e1o <\/strong>tr\u00ean google <\/strong>n\u00f3i v\u1ec1 \u0111\u00f4i gi\u00e0y cao g\u00f3t, b\u1ea1n \u0111\u1eebng \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn li\u00ean k\u1ebft trang gi\u00e0y n\u00f3i chung, m\u00e0 h\u00e3y \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t li\u00ean k\u1ebft v\u1ec1 gi\u00e0y cao g\u00f3t c\u1ee5 th\u1ec3. C\u00e1c chi ti\u1ebft li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn trang \u0111\u00edch b\u1ea1n n\u00ean qu\u1ea3ng c\u00e1o v\u1ec1 v\u0103n b\u1ea3n th\u00ec t\u1ed1t h\u01a1n.<\/p>\n

2. \u0110\u1eebng \u00e1p \u0111\u1ea3o c\u00e1c kh\u00e1ch truy c\u1eadp v\u1edbi qu\u00e1 nhi\u1ec1u li\u00ean k\u1ebft.<\/strong><\/p>\n

– Cung c\u1ea5p c\u00e1c nhu c\u1ea7u thi\u1ebft y\u1ebfu, gi\u1ed1ng nh\u01b0 m\u1ed9t li\u00ean k\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t \u0111\u01a1n \u0111\u1eb7t h\u00e0ng, th\u00f4ng tin li\u00ean h\u1ec7, v\u00e0 m\u1ed9t li\u00ean k\u1ebft \u0111\u1ebfn trang ch\u1ee7, nh\u01b0ng \u0111\u1eebng thi\u1ebft k\u1ebf qu\u00e1 nhi\u1ec1u li\u00ean k\u1ebft kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n

3. T\u1ea1o m\u1ed9t h\u1ec7 th\u1ed1ng trang web ki\u1ebfn tr\u00fac v\u1eefng ch\u1eafc.<\/strong><\/p>\n

– S\u1eed d\u1ee5ng ki\u1ebfn tr\u00fac th\u00f4ng tin \u0111\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t trang web cho ph\u00e9p b\u1ea1n t\u1ea1o ra c\u00e1c trang r\u1ea5t chi ti\u1ebft cho qu\u1ea3ng c\u00e1o <\/strong>ad<\/strong>words<\/strong> c\u1ee5 th\u1ec3 v\u00e0 c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p r\u00f5 r\u00e0ng tr\u00ean trang web c\u1ee7a b\u1ea1n, \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm nh\u1eefng g\u00ec h\u1ecd c\u1ea7n.<\/p>\n

4. H\u00e3y t\u1ea1o m\u1ed9t form \u0111\u0103ng v\u00e0 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch hang<\/strong><\/p>\n

– \u0110\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111i\u1ec1u \u0111\u00f3 gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ecdc \u0111\u01b0\u1ee3c suy ngh\u0129 c\u1ee7a h\u1ecd, \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n

5. H\u00ecnh \u1ea3nh c\u00f3 li\u00ean quan<\/strong>.<\/p>\n

– H\u00ecnh \u1ea3nh cung c\u1ea5p m\u1ed9t \u0111\u1ea7u m\u1ed1i tr\u1ef1c quan v\u1ec1 th\u00f4ng \u0111i\u1ec7p trang \u0111\u00edch c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng. S\u1ef1 pha tr\u1ed9n h\u00ecnh \u1ea3nh v\u1edbi trang v\u0103n b\u1ea3n l\u00e0m cho trang h\u1ea5p d\u1eabn h\u01a1n nhi\u1ec1u.<\/p>\n

6. H\u00e3y t\u1ea1o m\u1ed9t ti\u00eau \u0111\u1ec1 th\u1eadt t\u1ed1t v\u00e0 \u1ea5n t\u01b0\u1ee3ng<\/strong>.<\/p>\n

– Ti\u00eau \u0111\u1ec1 l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y tr\u00ean trang \u0111\u00edch c\u1ee7a b\u1ea1n. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng n\u00f3 c\u00f3 li\u00ean quan \u0111\u1ebfn nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd.<\/p>\n

7. \u0110\u1ed9 d\u00e0i c\u1ee7a trang \u0111\u00edch n\u00ean ng\u1eafn v\u00e0 t\u1eadp trung v\u00e0o tr\u1ecdng \u0111i\u1ec3m<\/strong>.<\/p>\n

– H\u00e3y nh\u1edb r\u1eb1ng, trang \u0111\u00edch c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u00e0i \u0111\u0103ng blog. Qu\u00e1 nhi\u1ec1u th\u00f4ng tin v\u00e0 v\u0103n b\u1ea3n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u00e1p \u0111\u1ea3o kh\u00e1ch vi\u1ebfng th\u0103m, kh\u00e1ch h\u00e0ng v\u1edbi t\u00e2m l\u00fd qu\u00e9t s\u01a1 qua \u0111\u1ec3 t\u00ecm nh\u1eefng g\u00ec h\u1ecd c\u1ea7n, kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111\u1ecdc trang \u0111\u00edch d\u00e0i d\u00f2ng c\u1ee7a b\u1ea1n.<\/p>\n

– \u0110\u01a1n gi\u1ea3n ch\u1ec9 c\u1ea7n cung c\u1ea5p c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft v\u00e0 c\u00e1c \u0111i\u1ec3m quan tr\u1ecdng m\u00e0 b\u1ea1n bi\u1ebft \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n nh\u1ea5m \u0111\u1ebfn s\u1ebd quan t\u00e2m v\u00e0 c\u1ea7n n\u00f3.<\/p>\n

8. Th\u00eam c\u00e1c n\u00fat \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u201cshare\u201d v\u00e0 \u201clike\u201d th\u00f4ng tin qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/strong><\/p>\n

– \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u00f3 tin t\u01b0\u1edfng v\u00e0 quan t\u00e2m \u0111\u1ebfn qu\u1ea3ng c\u00e1o<\/strong>\u00a0google adwords<\/strong> c\u1ee7a b\u1ea1n hay kh\u00f4ng. N\u1ebfu kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng, b\u1ea1n s\u1ebd c\u00f3 th\u00eam m\u1ed9t ngu\u1ed3n kh\u00e1ch h\u00e0ng m\u1edbi, do c\u00e1c kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng \u0111\u00e3 chia s\u1ebd qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u1ebfn b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi.<\/p>\n

– V\u00e0 n\u1ebfu nh\u01b0 s\u1ef1 tin t\u01b0\u1edfng \u0111\u00f3 \u0111\u1ebfn v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 m\u1eb7t h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi \u201clike\u201d v\u00e0 th\u1ef1c hi\u1ec7n mua h\u00e0ng.<\/p>\n

9. B\u1ea1n c\u1ea7n quan t\u00e2m \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 t\u1ea3i c\u1ee7a trang web b\u1ea1n.<\/strong><\/p>\n

– \u0110\u00f4i khi m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 \u0111\u01a1n gi\u1ea3n nh\u01b0 t\u1ed1c \u0111\u1ed9 trang web c\u00f3 th\u1ec3 c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng trang \u0111\u00edch c\u1ee7a b\u1ea1n.<\/p>\n

– Ki\u1ec3m tra trang \u0111\u00edch c\u1ee7a b\u1ea1n v\u00e0 ch\u1eafc ch\u1eafn r\u1eb1ng n\u00f3 \u0111ang t\u1ea3i v\u1edbi t\u1ed1c \u0111\u1ed9 h\u1ee3p l\u00fd.<\/p>\n

– N\u1ebfu n\u00f3 qu\u00e1 ch\u1eadm, ki\u1ec3m tra k\u00edch th\u01b0\u1edbc c\u1ee7a h\u00ecnh \u1ea3nh tr\u00ean trang web c\u1ee7a b\u1ea1n v\u00e0 lo\u1ea1i b\u1ecf b\u1ea5t k\u1ef3 t\u00ednh n\u0103ng b\u1ed5 sung n\u00e0o, m\u00e0 c\u00f3 th\u1ec3 gi\u00fap cho li\u00ean k\u1ebft c\u1ee7a b\u1ea1n t\u1ea3i nhanh h\u01a1n.<\/p>\n

T\u00f3m l\u1ea1i<\/strong><\/h2>\n

– \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n v\u00e0 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o t\u1ed1t h\u01a1n.<\/p>\n

– H\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o ad<\/strong>words<\/strong> ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t cho m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng \u2013 nh\u00e0 qu\u1ea3ng c\u00e1o<\/strong> tr\u00ean google<\/strong>, kh\u00e1ch h\u00e0ng, nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 Google \u2013 khi nh\u1eefng qu\u1ea3ng c\u00e1o ch\u00fang t\u00f4i hi\u1ec3n th\u1ecb c\u00f3 li\u00ean quan, ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi th\u00f4ng tin m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm.<\/p>\n

– Qu\u1ea3ng c\u00e1o <\/strong>google adwords<\/strong> c\u1ea7n c\u00f3 li\u00ean quan c\u00f3 xu h\u01b0\u1edbng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5p chu\u1ed9t h\u01a1n, xu\u1ea5t hi\u1ec7n \u1edf v\u1ecb tr\u00ed cao h\u01a1n v\u00e0 mang l\u1ea1i cho b\u1ea1n nhi\u1ec1u th\u00e0nh c\u00f4ng nh\u1ea5t.<\/p>\n

Ngu\u1ed3n:\u00a0adwordsvietnam<\/p>\n","protected":false},"excerpt":{"rendered":"

H\u00f4m nay Vannamit.com\u00a0s\u1ebd l\u00e0m r\u00f5 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng(Quality Score) l\u00e0 g\u00ec ? t\u1ea1i sao c\u1ea7n t\u0103ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng? v\u00e0 c\u00e1ch n\u00e2ng \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng…<\/p>\n","protected":false},"author":1,"featured_media":397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-online"],"_links":{"self":[{"href":"https:\/\/khowordpress.com\/vannamit\/wp-json\/wp\/v2\/posts\/396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/khowordpress.com\/vannamit\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/khowordpress.com\/vannamit\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/khowordpress.com\/vannamit\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/khowordpress.com\/vannamit\/wp-json\/wp\/v2\/comments?post=396"}],"version-history":[{"count":0,"href":"https:\/\/khowordpress.com\/vannamit\/wp-json\/wp\/v2\/posts\/396\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/khowordpress.com\/vannamit\/wp-json\/wp\/v2\/media\/397"}],"wp:attachment":[{"href":"https:\/\/khowordpress.com\/vannamit\/wp-json\/wp\/v2\/media?parent=396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/khowordpress.com\/vannamit\/wp-json\/wp\/v2\/categories?post=396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/khowordpress.com\/vannamit\/wp-json\/wp\/v2\/tags?post=396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}